The StarGrowth Handbook for SMEs on Sustainability and Digitalisation has been released! Its publication is a timely and vital step in promoting the adoption of sustainable and digital practices in the tourism sector. It highlights the efforts of tourism SMEs in partners countries and provides inspiration for others to follow them. It also serves as a valuable resource for policymakers and industry stakeholders to understand and support the needs of SMEs in this transitional phase.
The current global scenario has demonstrated the vulnerability of the tourism sector to external factors and disruptions. The COVID-19 pandemic has highlighted the pressing need for resilience and adaptation in the industry. SMEs, being the backbone of the tourism sector, have a critical role to play in driving this transformation. The initiatives identified in this report showcase their determination and resilience in facing these challenges and their readiness to embrace a more sustainable and digital future. The practices identified in the partner countries – Bulgaria, Cyprus, Greece, Italy, Romania and Slovenia – reflect a commitment to environmental stewardship, efficient resource use, community engagement, and technological innovation. These efforts are crucial for the long-term resilience and competitiveness of the tourism sector.
SMEs are not just adopting these practices for compliance or market appeal; they understand the long-term benefits for their businesses. Sustainability practices reduce operational costs, improve customer loyalty, and mitigate risks. Digitalization enhances competitiveness by providing new revenue streams, increasing efficiency, and enhancing the customer experience.
A recurring topic across both sustainability and digitalization practices is the importance of networks and collaboration. SMEs are increasingly recognizing the value of partnerships with local communities, governments, and other businesses. These collaborations are crucial for knowledge sharing, resource pooling, and amplifying the impact of individual initiatives.
In conclusion, the Handbook for SMEs on Sustainability and Digitalization serves as a beacon of hope for the tourism sector. It shows that SMEs are not only capable of transforming themselves but also driving positive change in the industry. It is now up to all stakeholders to come together and support the efforts of these SMEs in building a resilient and sustainable tourism sector for the future.
