Athens, Greece
A forward-looking workshop exploring the evolving landscape of tourism will take place on Tuesday, June 24, 2025, under the title “Green & Smart: The New Face of Tourism.” The event, organized by the StarGrowth Lead Partner EUROPEAN PROFILES SA with the support of New York College, is set to bring together leading voices in tourism, technology, and sustainability at the New York College Athens Campus (Room A1, 38 Amalias Avenue, Syntagma), from 11:00 to 15:00. Attendees can also participate virtually via https://tinyurl.com/4ury6num.
This high-level Workshop is part of the EU-funded StarGrowth Project, which aims to support the development of sustainable tools and strategies for rural tourism and ecotourism SMEs. With a central focus on the intersection of environmental responsibility and digital innovation, the event seeks to address how the tourism sector can evolve to meet the challenges and opportunities of the 21st century.
Key Topics on the Agenda
The program features two expert-led discussion panels:
- Panel 1: “Responsible Tourism & Sustainability: Keys for Tomorrow’s Tourism”
Exploring how tourism can embrace green practices, promote environmental stewardship, and foster socially responsible growth. - Panel 2: “Innovation, Digital Tools and Modern Marketing in Tourism”
Delving into how digital transformation is reshaping the sector, with a focus on smart solutions, data-driven decision-making, and targeted marketing strategies.
Each panel will feature renowned figures from the tourism industry, digital transformation experts, and academics specialized in tourism studies. Their combined insights promise to offer a nuanced view of the changing tourism ecosystem.
Prestigious Moderation & Networking Opportunities
The Workshop will be moderated by Mr. George Tziallas, a recognized expert of the European Commission and former Secretary General for Tourism Policy and Development. His involvement ensures a high-level and forward-thinking dialogue throughout the event.
Following the formal discussions, participants will have the chance to network, share experiences, and explore collaborative opportunities with industry peers and experts. The networking session offers invaluable access to thought leaders and practitioners at the forefront of sustainable and tech-driven tourism.
Who Should Attend?
This event is ideal for:
- Tourism professionals seeking to stay ahead of global trends
- Students and young professionals entering the tourism field
- Entrepreneurs and SMEs in ecotourism or rural tourism
- Anyone with a vested interest in the future of green and smart travel
Free Participation, Big Impact
Participation is free of charge, reinforcing the commitment of the organizers to inclusive, accessible knowledge-sharing. The Workshop is an initiative under the StarGrowth Project, co-funded by the European Union, which supports sustainable development and digital innovation for rural tourism businesses across Europe.
As the tourism industry rebounds and reimagines itself in a post-pandemic world, events like “Green & Smart” mark an essential step toward a more resilient, inclusive, and sustainable future.
For more information and to attend online: https://tinyurl.com/4ury6num
Event Website: https://stargrowth.eu/
